Bordeaux Digital PrintInk (Hall 3, Stand E30), a developer and provider of customer-focused ink solutions for inkjet technologies, printing and the graphic arts industry, is introducing a new brand identity at Fespa Digital 2012. The new branding is designed to communicate a consistent message on a global basis to customers, partners and employees and to deepen awareness of Bordeaux to broader audiences. Extensive market research helped Bordeaux create a new identity system that crystalizes t...